For providers
You have a page here already. Claim it.
You found this page. Your patients will find yours the same way — searching your name, or the condition you treat. Claiming takes one click and puts you in control of what they see when they get there.
Health Directory
https://healthdirectory.com › providers › fl
Gina Sterling, MD — Provider Directory Listing
License record, office address and phone number for Gina Sterling, MD.
Ltrl
https://ltrl.com › providers › gina-sterling
Gina Sterling, MD — thyroid, metabolic health
Why I stopped chasing TSH alone, and four other things I explain every week.
What a raised reverse T3 usually means, and when it doesn’t
Subclinical hypothyroidism: when I treat and when I wait
What you can do once it’s yours
None of this takes longer than a coffee, and none of it needs anything from your EHR.
Gina Sterling, MD
Metabolic health · Thyroid · Longevity
I spend most of my week on thyroid cases that other practices have already worked up and sent on.2
Practice
Sterling Health
1400 Medical Park Dr, Suite 210 · (555) 014-2288
3Also at this practice
Confirm your specialties and credentials
We already have these from your license record. This is where you check them and correct whatever the record got wrong.
Write your own about section
In your words, not a directory’s. What you focus on and how you approach it.
Add practice information
Your practice is usually already attached — this is where you correct it, or add one if it isn’t there. Where you work, and how someone reaches you there.
Confirm and add your team
The other clinicians and staff at your office, so a patient who finds one of you finds all of you. Some of them are already here — you may not have noticed.
Connect your socials
Whatever you already keep up. Nothing gets posted on your behalf.
Set your website link and booking information
Point the page at wherever you actually want people to go — your practice site, and the way you take bookings.
Publishing Studio
Grow with Ltrl
The Publishing Studio takes work you have already done — a case you still think about, the explanation you give patients every week, a post already sitting on your practice blog — and drafts it into a finished page under your name, which you read and approve before anything goes out. Each page attaches to the condition it is about, so the person searching that problem is the person who lands on it.
Already happening: a case report on a patient whose symptoms resolved despite negative testing — now the page that answers “can SIBO be present even if breath testing is negative?”
Collin Dees, MPAS, PA-C · Read it ↗What you can publish
Perspectives — how you think about a condition, a treatment, a pattern you keep seeing.
Case reports and series — de-identified clinical experience, structured and reviewed.
Patient education — the explanation you repeat every week, findable before and after the visit.
Research reviews — the evidence, the citations, and your reading of what it means.
You bring
Whatever you already have. Nothing is pulled from your EHR.
Builds pages under your name
Patients find them here
You already have a profile here
Every licensed provider does. Yours was built from public licensing data, and patients can already find it. Claiming it doesn’t create the page — it decides who writes what’s on it.
Unclaimed A listing about you | Claimed A profile by you | |
|---|---|---|
| Effort to start | None | One click |
| Who controls what’s on it | Nobody — it’s licensing data | You — words, photo, links, practice |
| What a patient sees | That you exist | What you treat, and how you think about it |
| Placement in Ltrl provider search | Standard | Surfaced first |
| Publishing Studio access | — | ✓ |
| Claim your profile |
Unclaimed
Gina Sterling
MD
- Phone
- (555) 014-2288
- Address
- 1400 Medical Park Dr, Suite 210
- Taxonomy
- 207RE0101X
Everything above came from public licensing data. Nothing on this page was written by her.
Claimed
Gina Sterling, MD
Metabolic health · Thyroid · Longevity
I spend most of my week on thyroid cases that other practices have already worked up and sent on. Most of what I write here started as a question a patient asked twice.
- Phone
- (555) 014-2288
- Address
- 1400 Medical Park Dr, Suite 210
- Taxonomy
- Endocrinology · 207RE0101X
What a raised reverse T3 usually means, and when it doesn’t
Subclinical hypothyroidism: when I treat and when I wait
and 12 more, attached to the conditions they’re about
Same clinician, same license record. The difference is everything only she could have put there.
Can’t find yourself? Start here instead →
Connected viaPubMed, NEJM, your website, x.com, Substack, YouTube and more
Your profile doesn’t sit on its own. It attaches to the reference layer patients are already reading.
Your socials
Linked from your profile, so the people who already follow you land somewhere that works for both of you.
Your practice website
Linked both ways — your profile points patients at your site, and your site gets a page here worth pointing back at.
PubMed
The literature behind a condition sits on the same pages your work does — and if you have published, that’s already indexed here.
Conditions, biomarkers and lab tests
What you write attaches to the topic it’s about, which is how someone searching the problem finds the clinician.
Patients are already searching for what you know
They’re not only looking for a doctor — they’re looking for the one who understands their exact problem. Not “doctor near me.” Something much more specific.
Who treats complex thyroid cases?
What doctor understands post-concussion symptoms?
Who has experience with GLP-1 side effects?
What does this lab pattern mean?
Which clinician thinks deeply about cases like mine?
You answer these every week, out loud, one patient at a time. None of it is written down anywhere a search can reach.
Give them the answers only you can give
Most people who arrive at this site land on a page about a condition, a biomarker or a test — looking for someone qualified to tell them what it means. A claimed profile carries your name, your credentials and a link to your practice, on the page a patient is reading at the moment they’re deciding what to do.
What it costs you
Claiming costs nothing and there is nothing to maintain. If you go on to publish, one focused 15-minute session a month is what gets you two to four new pieces.
15 min
focused review session a month
2–4
approved pieces a month
increased search traffic via Google, Bing and ChatGPT
Where these numbers come from and how the review works: the Publishing Studio →
Common provider questions
Do I need a social audience for this to be worth it?
No — that’s most of the point. This isn’t about broadcasting to followers you don’t have, and it isn’t about becoming a content creator on X and Facebook. It’s about being findable on Google, ChatGPT and Bing by someone searching for the specific thing you treat, who has never heard of you and never will otherwise.
Who checks that it’s clinically accurate?
You do. Ltrl drafts and structures; nothing publishes under your name without your approval, and you can edit or reject any of it. Your judgment is the thing that makes the page worth anything.
I already have a page here. What’s the difference?
That page is unclaimed. It was built from public data, it says almost nothing, and you can’t change any of it. Claiming makes it yours — your words, your photo, your links. Publishing is what you do after, if you want to.
What about my employer, or compliance?
You control every word and nothing publishes without you approving it, so what goes out is whatever you’re comfortable defending. Case-based content has to be de-identified. If your institution has a review process, this fits inside it — you’re approving a draft, not going live unsupervised.
Is there a cost?
No — there’s no fee to use Ltrl. Good clinical writing attached to our reference data is what makes the library worth visiting, which is the whole business. Your profile is here because your license is public record; what you add to it is the part we want.
How does NPI anchoring work?
Your National Provider Identifier is embedded in every article’s JSON-LD structured data as a verified physician identifier. Google’s medical content algorithms use this to assess author credibility. When your NPI is attached to Schema.org MedicalWebPage markup, your content receives higher E-E-A-T signals than anonymous blog posts.
Who owns my content?
You do. Content you publish on Ltrl remains your intellectual property. You grant Ltrl a license to display and distribute it on the platform and in search results, but you can unpublish or export your content at any time.
How is patient data handled for case reports?
Case reports generated from EHR data go through automatic HIPAA Safe Harbor de-identification. The system removes all 18 HIPAA identifiers. You then review and attest to the de-identification before publication. Informed consent confirmation is required as a blocking checkbox before submission.
You’re the expert in your field.
The world should know it — starting with the people searching, right now, for exactly what you do.